Case study

Mapping Innovation Needs at a Global Pharma Company

5

Number of business units engaged in the process.

38

Number of identified prospective innovation areas.

30

Number of delivered potential technological solutions categories matching the client’s needs.

Takeda is a patient-focused, values-based, R&D-driven global biopharmaceutical company committed to bringing improved health outcomes for people worldwide.

While Takeda is mainly focussed on the development of pharmaceuticals, it is also consistently in pursuit of potentially life-changing treatments for rare diseases. It has a holistic approach to patient care, from medicines and pharmaceuticals, to the care delivered by doctors and nurses. It also aims to improve and speed up diagnostics. In Poland, the company's core business is its proprietary prescription drugs for gastrointestinal disease, cancer, pain relief and tissue regeneration. The company has a small but growing team responsible for innovation.

Challenge

The Takeda staff wanted to know in which areas of their work they could look for innovative solutions for various types of stakeholders.

They were keen to embed innovation into the company in a structured way and to create lasting processes which would enable ideas to be implemented with greater ease.

Solution

As the Huge Things team we designed and conducted innovation needs mapping workshops based on a combination of our methodology with best market practice. We met with five key internal teams, based around the different medical areas which they represent: immunology, hematology, IBD, oncology and GD.

For each team, we conducted a mapping exercise in the form of a workshop which included identification and prioritization of current, near-future and more distant future needs. The teams already had a whole list of current needs from both patients, doctors and caregivers, gained during the interviews. With us, they then sorted through these, gave each need a priority level and checked whether it was still relevant. They also added new needs that hadn’t previously been noted down. 

The Huge Thing Team’s methodology allowed the Takeda teams to delve deeper into the challenges and ideas submitted during the workshops. Thanks to the tools provided to Takeda’s team, they are able to  collect the demand for innovations cyclically – thanks to this, the process of innovation can be better embedded throughout the company. 

Results

It was evident that the workshops were useful not just for identifying innovation needs, but also for internal knowledge sharing and inspiration.

We had highly positive feedback from the internal team. One of the senior managers who we worked with at Takeda said that it would be great to get more people involved in planning and speculating about the future, including shareholders from outside the company. 

 

The mapping that we conducted with Takeda resulted in the identification of areas and needs common to various business departments. This meant that the innovation team could propose technological solutions that addressed more than just a single need. This, in turn, taught people in the organization that problem solving should be approached together with other business units. The ongoing challenge will be to find technological solutions tailored to Takeda’s needs, and then to implement them.

Testimonials

Similar case studies

Short description that may convince someone to read more about the programs.

Preparing the resources:

Overview of startup technologies

If you want to be up to date with technologies in important areas for your organization

What is the result?

A list of the most interesting solutions that fit into the scope of the search with a general overview of the features and directions of technology development

Realized a.o for:
Preparing the resources:

Scouting

If you are looking for new solutions for your company, business partners or investment opportunity.

What is the result?

A list of solutions from the indicated area with an overview of the key functionalities on the basis of which the client decides to establish cooperation or make an investment

Realized a.o for:
Preparing the resources:

Design sprint/
service jam

Do you want to involve your employees in creating innovative solutions

What is the result?

MVP (prototypes) of solutions after the first tests with users (possibility of extending by developing a business model) and employee’s new competences.

Realized a.o for:
Preparing the resources:

Diving into the startup world

If you want to find out what startups are, how they work, and the benefits of working with them

What is the result?

Getting knowledge and experience about startups, their specifics, working methods, networking, and innovation.

Realized a.o for:

Do you have
any questions?

Contact for:

Big companies and corporations

Magda Stachowiak

Growth Manager at Huge Thing

Don’t hesitate to reach out.
We’ll be more than happy, to answer you!

We want to share our report with you.

Please fill out this form to receive our report. 

Download our deck presentation

Please complete this form to receive our presentation deck. Our team will review your request, and the resource will be sent to you shortly after verification.

We received your survey, we will contact with you soon.

Do you have any questions?
Marketing strategy for startups

Kuba Radzikowski

Marketing Strategy Consultant

Download this resource

In order to download this resource, we ask you to fill a form. After that the file will download automatically. 

Wkrótce otrzymasz Playbook na podany adres email.

Kontakt
Sektor publiczny

Magda Stachowiak

Project Manager

We want to share our Playbook with you.

In order to get Playbook, we ask you to fill out a form. After that, you’ll receive the download link directly to your inbox!

Dziękujemy za wypełnienie formularza.

Kontakt
Sektor publiczny

Magda Stachowiak

Project Manager

Download this resource

In order to download this resource, we ask you to fill a form. After that you’ll receive the download link diretcly to your inbox!

Download this resource

In order to download this resource, we ask you to fill a form. After that you’ll receive the download link diretcly to your inbox!

Download this resource

In order to download this resource, we ask you to fill a form. After that you’ll receive the download link diretcly to your inbox!

Preparing the resources

Acquiring innovation

Preparing the resources

Acquiring innovation

Huge Thing Programs

Monetizing innovation

Acquiring innovation

Skip to content