Procter & Gamble, a global company operating in 170 countries has been serving consumers for over 180 years with one of the strongest, most diverse and innovative brand portfolio with 65 trusted, quality, leading brands including Always®, Ambi Pur®, Ariel®, Vizir®, Fairy®, Gillette®, Head & Shoulders®, Lenor®, Old Spice®, Oral-B®, Pampers® and Pantene®, making a difference in people’s everyday life.
180 years of innovation history
The history of the P&G began with two men, William Procter and James Gamble. Not only did they build the foundations of the company, but also formulated the basic values of it. They were guided by the firm belief that everyday products could and should be of the highest quality. This belief is the core to who we, as P&G, are today. One of the first products they focused their attention on was a soap. It was called Ivory, the first branded product P&G produced. But it was a different soap than any other at the time. Unlike every other hard bar of soap available, Ivory floated. It was a difference that mattered. That innovation changed the course of the company. From these humble beginnings, P&G has grown to be one of the largest consumer goods companies in the world and its continuous development has been fueled by disruptive innovation in every part of the business. In the era of the 4th Industrial Revolution a lot of the innovation comes from the digital world.
Poland as a key hub for global innovations
Poland is a home for Global Business Service Center, the second largest IT hub for P&G in the world. With its 300 top experts it supports P&G businesses globally, specializing in creating solutions and systems supporting products identification, supply chain planning, Business Intelligence and big data. Moreover, P&G Poland, as a part of the Central Europe regional structure, is providing products for around 80 million consumers in 9 countries. It is one of the world’ major P&G investments, with 3 state-of-the-art manufacturing centers, General Office and European Planning Service Center.
Open to partnerships
P&G constantly looks for solutions to better meet the needs and expectations of consumers, to communicate with them more efficiently, when and where they are most receptive, to generate efficiencies in the internal processes, decision making, product delivery, and many other fields. And even in the way the company generates innovation themselves. Many of the solutions are created by P&G own experts, in the 17 R&D centers around the world, or in specialized IT hubs, like the one in Poland. But new to the world solutions can be developed on broader platforms, as a result of collaboration of several partners, each bringing to the table a unique set of capabilities and experiences, each giving the others a chance to grow, and growing himself. At their best, such partnerships combine creativity, out of the box thinking, intense immersion in what is latest and best. P&G in Poland provides unique opportunities for local talents to combine their innovation and intellectual potential with the global scale of the company, work directly with top internal and external experts from all over the world to develop solutions for not less but a global market. By engaging in such initiatives as own Hackathons, the ABSL Startup Challenge or Startup SPARK project led by the Łódź Special Economic Zone, P&G meets and works with many young entrepreneurs on a variety of projects. Now, Procter & Gamble has become the Partner of Huge Thing and is looking for further startups to cooperate with.
Pampers BabyBox Club is a solution developed within the framework of such cooperation. The main idea of the project was to facilitate consumer decision-making by providing consumers with clear information about products and nonstandard custom purchasing opportunities. P&G appreciates the effort and engagement that parents put into taking care of their babies. By creating its products, the company always support parents in childcare, providing them with solutions that allow them not only to care for babies’ skin but also to save money and time. It is an effect of insightful research and understanding of consumers’ needs. To meet expectations, P&G has supported a project that reinforces communication with the brand, provides solutions and makes the purchase much easier. Polish start-up Subscription Club has prepared Pampers BabyBox Club project within the Startup SPARK program. Baby Box Club is the first subscription club in Poland to purchase diapers. Once the user is registered on the platform and specifies the age of a child, the system will propose the optimal size of a diaper. Over time, the system will suggest that it is time to change the size of the product. Packages have been designed so that a customer would not run out of diapers for an entire month. A user can choose a subscription plan for 3, 6 or 12 months, but also change it at any time. By the first order, a customer selects the date of first delivery and the supplies in the following months will be automatically set, every four weeks. Every time a shipment of products tailored to the needs of the consumer goes straight to the door. During the six-month acceleration phase, the start-up has created a ready to launch service, including IT platform, client application customized to PC’s and mobile devices, as well as back-office solutions (logistics, payments, delivery, package). The BabyBox Club project went through a testing phase, and a pilot program has already been launched in Warsaw. Pampers BabyBox Club is one of the numerous examples of P&G innovations that was coordinated in Poland and developed in cooperation with a local startup. This approach allowed not only to create an innovative business solution, but also to create an opportunity for a young business organization to market its innovative power, gain business experience from co-operating with a recognized global partner, and thus strengthen its foundation for successful business growth.
Text by Procter & Gamble